最近ㄚ琪在研讀謝靈運的古詩選輯來幫助自己的文案寫作能力可以提昇,當然不是只有古詩選輯而已,還有其他的好書,工作達人如何培養出藉著寫部落格來創業,今天將在這裡全都露,當然我們也整合了Darren Rowse在Essential Books for Bloggers這裡所列的書籍,我會列出中文的書籍,如果沒有則以原文書顯示。
當然這些書籍我認為不必須是部落格的主題,但可以是幫助部落課提昇他們寫部落格任何方面的能力,所以列表中的主題就相當廣泛,甚至還涵蓋了行銷、創造性思維、網站開發、其他的商業主題以及一些部落格特定的書籍,ㄚ琪會試著把它們分類 – 然然我不知道所有的書籍,如果我的分類還不夠好的話尚請見諒,所有的書籍都會連到博客來或是亞馬遜(Amazon)的聯盟連結。
部落格寫作
- 部落格行銷:百萬顧客同步發聲,開啟雙向溝通的新消費時代
- 商業裸體革命
- 天王部落客教你把粉絲變成錢:簡單60招,複製網路賺錢平台
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
- Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
- Blogwild!: A Guide for Small Business Blogging
- Blogging for Business: Everything You Need to Know and Why You Should Care
- Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))
- Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash
文案寫作
- 文案大師教你精準勸敗術:第一次行銷寫作,你如何找出熱賣語感與動人用字?
- 增加19倍銷售的廣告創意法
- 奧格威談廣告
- 說故事的力量:激勵、影響與說服的最佳工具(修訂版)
- 為什麼會說故事的人,賺的比較多? :說故事的能力,決定你是否擁有百萬年薪
- Zen in the Art of Writing
- Write It Right: The Ground Rules for Self-Editing Like the Pros
- 1000 Most Important Words
- Line by Line: How to Edit Your Own Writing
- On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well)
- Rules for Writers
- Choose the Right Word: Second Edition
- Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
- Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records
- The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised and Expanded
- Hot Text: Web Writing that Works
- Tested Advertising Methods
- Ogilvy on Advertising
- The Story Factor
商業
- 孫子兵法:世界第一兵書
- 顧客也瘋狂
- 別自個兒用餐─人脈達人的31則備忘錄
- 長尾理論 – 打破80/20法則,獲利無限延伸 (最新增訂版)
- 創業這條路:掌握成功關鍵,勇闖創業路必須知道的「方法」與「心法」!
- 破繭而出
- 一小時的思考技術
- The Art of War: The oldest military treatise in the world
- Raving Fans: A Revolutionary Approach To Customer Service
- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
- The Long Tail: Why the Future of Business Is Selling Less of More
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
- The Cluetrain Manifesto: The End of Business as Usual
- Power of An Hour: Business and Life Mastery in One Hour A Week
- An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
市場行銷
- 行銷人是大騙子
- 銷售之神的12 1/2真理
- 紫牛
- 願者上鉤
- 等待貓吠︰怎樣說服越來越精明的消費者
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
- The Little Red Book of Selling: 12.5 Principles of Sales Greatness
- Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
- Lovemarks: The Future Beyond Brands
- Purple Cow: Transform Your Business by Being Remarkable
- Gonzo Marketing: Winning Through Worst Practices
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
- Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
- Advertising Headlines That Make You Rich
創造性思維
- 嚴肅的創造力:運用水平思考法獲得創意
- 創作,是心靈療癒的旅程
- 創意思考玩具庫──新世紀增訂版
- 創意,從無到有(中英對照╳創意插圖)
- 6頂思考帽:增進思考成效的6種魔法
- Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
- Lateral Thinking: Creativity Step by Step (Perennial Library)
- Artist’s Way: A Spiritual Path to Higher Creativity
- Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
- A Technique for Producing Ideas (Advertising Age Classics Library)
- Six Thinking Hats
其它
- 創意階層的崛起
- 搞定!2分鐘輕鬆管理工作與生活
- 你誤解了我的意思:正確解讀不同的談話風格
- 了解全球化
- 未來大贏家 : 如何在動靜之間求勝
- 開機:電視,電腦,電玩佔據生命,怎麼辦?
- 蘋果橘子經濟學【擴充.修訂紀念版】
- 英文寫作風格的要素(全新譯本)
- 學會思考,你贏定了!:45個讓你站穩立場的論證法則
- 影響力:讓人乖乖聽話的說服術
- 如何設計好網站:Dont Make Me Think
- 引爆趨勢:小改變如何引發大流行
- 80/20法則(二版)
- 群眾的智慧:如何讓個人、 團隊、企業與社會變得更聰明
- The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life
- Getting Things Done: The Art of Stress-Free Productivity
- The Economics of Attention: Style and Substance in the Age of Information
- That’s Not What I Meant!
- The Lexus and the Olive Tree: Understanding Globalization
- The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress
- Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
- The Elements of Style, Fourth Edition
- A Rulebook for Arguments
- Discovering Arguments: An Introduction to Critical Thinking and Writing with Readings (2nd Edition)
- The Art of Looking Sideways
- Communities Dominate Brands
- Influence: The Psychology of Persuasion
- Don’t Make Me Think: A Common Sense Approach to Web Usability (2nd Edition)
- The Tipping Point: How Little Things Can Make a Big Difference
- Syndicating Web Sites with RSS Feeds For Dummies
- Join Me!
- How Buildings Learn: What Happens After They’re Built
- Rivers of Revenue: What to Do When the Money Stops Flowing
- The 80/20 Principle
- The Wisdom of Crowds
- The AdSense Code: What Google Never Told You About Making Money with AdSense
- Make Easy Money with Google: Using the AdSense Advertising Program
ㄚ琪把裡頭有中文版的書籍一併列出這樣好方便你的閱讀,所有的書籍都透過博客來及亞馬遜的聯盟連結來使用,希望你不介意,就讓我們一期來增強部落格的功力吧。
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