這一節dead on arrival)，這個詞彙至少看到兩次，應是作者喜用的字彙。並沒有學到什麼重點，但是DOA(
這裡頭提到，Peanut的始末，它的英文維基『The IBM PCjr (read “PC junior”) was IBM‘s first attempt to enter the home computermarket. The PCjr, IBM model number 4860, retained the IBM PC‘s 8088 CPU and BIOSinterface for compatibility, but various design and implementation decisions led the PCjr to be a commercial failure.』
據作者說，『這台昂貴醜陋電腦的最後一個明顯毒瘡是令人感到噁心的”chiclet”鍵盤』。這種Chiclet keyboard竟然維基也有英文的說明：『A chiclet keyboard or island-style keyboard is a computer keyboard built with an array of small, flat rectangular or lozenge-shaped rubber or plastic keys that look like erasers or “Chiclets“, a brand of chewing gum manufactured in the shape of small squares with rounded corners. Most often the tops of the keys were hard, but sometimes they were made of the same material as the rubber dome itself. For example, the keys on Sinclair ZX Spectrum computers were “rubber dome keys” which were sometimes described as “dead flesh”, while the “American” version of the Timex Sinclair 2068 was described as having “chiclet keys”. Chiclet keyboards are characterized by having each key surrounded (and held in place) by a perforated plate, so there is a space between the keys.
Since the mid-1980s, chiclet keyboards have been mainly restricted to lower-end electronics, such as small handheld calculators, cheap PDAs and many remote controls.』看了維基的圖片之後，只能對這種鍵盤搖頭了。
這裡提到了IBM犯了兩個錯誤，一不能瞭解Silicon Beast的力量 — 這是IBM自己帶入業界的力量。作者建議可以用”圍而擴之”的策略，Microsoft就運用這個策略來迎接”開放”標準的挑戰，並將這些標準轉換成Microsoft可以控制和行使權威的專有技術。